Blogging Best Practices - Lessons Discovered

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1 tag should link to a variety of keywords and themes which you've posted about and you need to assign no more than three tags to a single post.  Make certain the tags that you select are not persistent of one another and diverse as this can damage your search engine optimization efforts. Along with reviving a number of your content and helping readers find exactly what theyre searching for, inner linking permits you to underline your own website's validity.  You can connect to other blog posts or into your web pages.   Shorten Your Blog URL Website URLs are among the items that search engines crawl to tell what your page is about.  Because of this, its readable and to prevent a mess of figures and numbers that offer no context.

 

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Below is a cheat sheet that breaks down the anatomy of a URL; it shows the best way to structure them and where to put keywords.  Remember your URL doesn't have to be a pick up of the page title.  Since they're easier for readers and search engines to understand using shorter URLs is a practice. With all these practices in your mind, you'll be on the ideal track to producing high-quality content for your readers and creating a better blog strategy.

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From what Ive discovered SEO simply gets you so far.  Remain there and to achieve the top, an guide has to be useful to the reader.  The reason for this is since it contrasts with Googles number one prioritythey want to rank the best, most useful content . Here are just six of those blogging best practices Ive utilized to help my blog articles rank, to aid you.  By the end of this post, youll have a playbook.    The Perfect Word Length If you Google Perfect word length for a blog post youll come across this commonly used chart in the Serp IQ research: Many men and women use this chart to justify writing really really long articles. In my experience, a super-useful 200-word manual will outrank a useful guide of 2,000 words any day.  But my rule of thumb is to aim for 1,500 words.  And while I only said there is not any ideal span, I follow this rule because it forces me to consider all angles of the topic Im writing about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read things on the World Wide Web anymore. They scan.  In reality, research finds that youre blessed if more people read over 20 percent of what youve written. Consequently, if you would like to keep people engaged along with this particular essay, youve got to break your writing down . They seem like function.  They scare people off.  They leave your website if you frighten people off.  And if they leave your site, thats an indicator to Google that your post isnt quite beneficial.  And if its not useful, you start to fall in rankings.  So, when you write, start looking for opportunities to divide your paragraphs into shorter chunks. Your Headings Want Hooks Look at these two subheadings and pick the one that captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it does for you too.

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The headline gets the response to the problem inside.  How do you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason to read the report.  The second headline creates curiosity.  You dont know what is going to create an egg easier to unsubscribe if you don't continue reading. And if they stay on your own webpage longer, thats an indicator to Google that youve got great content.  Therefore, after youve written your post, go back and look for opportunities to create hooks.  Should you require assistance with your hooks and headlines, one resource I turn to time and time again is that this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever wondered why we enjoy lists so much It turns our brains are wired for lists. Participants in the study were far more likely to reach aims if they generated lists than those who did not.

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A Featured Snippet is an answer to a search outcome that Google picks from an articleand most frequently its in the kind of a listing.  From the example above, Google reveals a number of measures on how to plan an occasion right within its own results.  The reason Featured Snippets are so precious is that if your post is your one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased both our rankings and our visitors.  If you want to obtain a Featured Snippet, theres some speculation about how Google chooses them, but generally when I write a blog post, I try to include lists or measures as often as possible.   The Types of Images That Work Best Take a look at these two images.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not only that the image of rocks isnt appealing, but its that have been actually hardwired to enjoy pictures of people improved.

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Since I started using images of people in my blog posts, Ive noticed they get shared a lot longer, which is just another factor Google considers in its rankings.  Its a small change which makes a big difference.    Your Posts Must be Evergreen Perhaps you have clicked on an article from a Google search result simply to obtain the content obsolete When I encounter outdated content, I click on the back button and try another result. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that stays applicable during a lengthy time period.  This implies I avoid writing about things that include time-based info or fads.   Ive put everything Ive learned into a very simple playbook that covers how to compose and technically optimize posts for Googles search results that anyone can use, whatever the size of your organization. If youd enjoy my entire playbook on nonprofit SEO, it is possible to watch my free webinar How to Boost Your Organization by Obtaining Lots and a lot of Traffic to Your Website.